Nikken was created to fill a need. In 1975, Isamu Masuda conceived of an invention that would relax and energize millions of people who suffered from one of mankind’s most common complaints: sore feet, and the fatigue that this extends to the entire body. He drew his inspiration from the pebbled surface at the bottom of a Japanese public bath, added magnetism and the Magstep, the first Nikken product, was born.
That was only the beginning. It led to other innovations that follow the same principle, wellness solutions based on the natural world. But the company and its founder were motivated by more than products. A vision of caring, of helping others, was central to the corporate philosophy. It remains so today.
BALANCE: OLD WORLD PHILOSOPHY, NEW WORLD TECHNOLOGY.Nikken has been the world leader in wellness ever since we pioneered the concept in 1975. And from the very beginning, we’ve been a different kind of company.
Our aim is not merely to sell a product or service. Nikken was created to offer people everywhere an improved way of living.
This is made possible through an idea known as total wellness. Instead of following the traditional approach of Western medicine that concentrates on curing disease, wellness emphasizes prevention, avoiding illness rather than curing it.
The Nikken vision includes an understanding that total wellness rests on the 5 Pillars of Health™ — Healthy Body, Mind, Family, Society and Finances. Balance in all of these areas can help produce a more healthy and satisfying lifestyle.
That inspiration led founder Isamu Masuda to begin an organization that became the fastest-growing direct-selling company in Japanese history. Today a global wellness company, Nikken allows people around the world to enjoy a healthy, balanced life.
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